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Sean Oganesyan
Sean Oganesyan is the founder of Surreal Yields and a Marine Corps veteran with nearly two decades of experience designing and scaling cannabis cultivation operations. He has helped build and optimize more than 3 million square feet of cultivation infrastructure for companies including Cookies, STIIIZY, Originals, and Dr. Greenthumb. His work focuses on standardized training, environmental controls, automation, and data-driven processes that reduce variability and improve yield and product consistency.
The Cannabis Industry Is Optimizing the Wrong Thing
Cannabis companies devote enormous attention to genetics, potency, and standout harvests. Cultivation veteran Sean Oganesyan argues the more durable competitive advantage is far less glamorous: documented processes, standardized training, disciplined measurement, and operating systems that deliver consistent quality regardless of who is in the room.