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Tyler Jacobson
Based in Denver, Tyler Jacobson is director of marketing at Hybrid Marketing Co., a full-service creative agency serving highly regulated industries including cannabis and hemp. With more than twenty years of digital marketing experience, he specializes in turning visions into actionable outcomes by understanding customer needs, simplifying complexity, and aligning teams around shared goals.
10 Cannabis Marketing Blind Spots and How to Fix Them
In a category shaped by state lines, restricted visibility, and heavy competition, even experienced operators fall into predictable traps. From misunderstood audiences and underleveraged PR to packaging misfires and unrealistic growth expectations, these blind spots quietly erode market position. Here’s how to spot them early and fix them before they cap your brand’s potential.
Dispensary Marketing in 2025: Google, AI, and Local Search
Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.