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Will Read
As founder and CEO of CannaPlanners, Will Read brings a no-nonsense approach to disrupting the industry. His background is as dynamic as his leadership style, spanning music, tech, and entrepreneurship. After sharpening his business-development skills at Apple, he launched CannaPlanners in 2016 to normalize cannabis through bold design and next-level digital marketing.
Cannabis Marketing 3.0: Why Creativity Alone Won’t Win
Cannabis Marketing 3.0 is here, and the old playbook doesn’t work anymore. Social myths have collapsed, AI alone can’t save creative, and brands are losing customers because their websites feel like relics from 2017. These are the new realities of marketing in a rapidly changing industry where creativity, speed, data, and customer understanding must work together. The brave win. The passive fade. Here’s what actually drives growth now.
Employer Branding: Building Culture as Your Competitive Edge
In cannabis, culture isn't fluff; it’s a business advantage. Here’s why employer branding matters more than ever in attracting and retaining top talent.
Think different: Cannabis Branding Lessons I Learned at Apple
What Apple taught me about cannabis branding and customer experience
I worked with Steve Jobs. Well, not really. I worked at Apple while Jobs was...