On Saturday, November 2, 2024, New York streetwear brand VLONE launched its cannabis line, VLONE Farms, with an immersive pop-up event at Dazed Cannabis in Union Square. The dispensary was transformed into a rustic menagerie featuring spooky barn animals and displays of rotten fruit, highlighting a few VLONE Farms strains including Grim Grape and Rotten Apple.
The event was hosted by streetwear influencer Bloody Dior, with music provided by DJ Dick by Air. Attendees had the opportunity to explore VLONE Farms’ new apparel collection, which includes hoodies, t-shirts, hats, and slides.