NEW YORK – Dazed, a premium cannabis lifestyle brand, is rolling out the green carpet on Green Wednesday, November 27, to launch its Sustainability Program, a bold step forward in reimagining eco-conscious cannabis culture. To celebrate, Dazed has partnered with Old Pal for a unique, hands-on in-store activation—showing customers unique ways to turn ordinary items into smoking devices, proving that with a little creativity, going green can be just as fun as it is impactful.
The event will take place at Dazed Union Square from 1-4PM. Dazed is inviting customers to craft their own smoking pieces from apples sourced from the local farmers market while learning more about sustainable consumption practices in cannabis.
“Dazed is committed to leading sustainability in the cannabis marketplace, proudly being the first in New York and in the United States to incorporate a true sustainability and social responsibility program,” says Rich Rainone, Co-Founder at Dazed. “We are dedicated to pursuing environmentally friendly production practices and collaborating with organizations focused on social and environmental issues. We’re excited for the opportunity to encourage our customers to be more sustainable and combine education, creativity, and fun with actionable steps toward a greener future for our industry. ”More than just recycling
The Sustainability & Loyalty Program is designed to make it easier—and rewarding—for customers to integrate sustainable practices into their cannabis rituals. Key highlights include:
- Return & Earn: Customers can return clean cannabis packaging to earn loyalty points redeemable for discounts or swag.
- Reusable Rewards: Exclusive discounts on reusable products like glass jars, pipes, and eco-friendly packaging.
- Green Choices: A curated collection of sustainable product options, including biodegradable rolling papers and locally sourced flower.
- Eco-Education: In-store and online resources to help customers minimize waste and embrace a greener lifestyle.
- Sustainable Events: Join Dazed for fun events and activations in store that promote sustainability, such as growing and planting activities, art installations using repurposed materials, recycled fashion and more.Leading by example
- Beyond customer-facing initiatives, Dazed is committed to sustainability at every level of its operations:
- Sustainable Sourcing: Prioritizing partnerships with brands like Old Pal that share a commitment to environmental stewardship.
- Waste Reduction: Implementing recycling programs, using LED lighting to reduce usage, Dazed is a paperless company that encourages minimal printing, filtered water stations encouraging staff to use reusable cups and bottles, and an organic compost bin for usable cannabis products at all retail locations are just some of the ways Dazed is working towards waste reduction on a daily basis.
- Reusable, Recyclable, Repurposable Bags: Encouraging customers to reuse or repurpose their Dazed bags.
About Dazed
Dazed is a Black and Veteran owned premium lifestyle brand with dispensaries in New York City and Massachusetts. The brand is focused on creating a premium and nostalgic experience and building an authentic community where you can discover the finest cannabis products in a setting that’s always laid-back, friendly, educational and seriously fun.
