Grow Up Conference Announces Product Sampling Allowed in the Brand and Buyer’s Zone

Grow Up Alberta logo

EDMONTON, Alberta —

Canada’s premier B2B cannabis event, Grow Up Conference and Expo, is pleased to announce that the Alberta Gaming, Liquor and Cannabis (AGLC) has amended its policies to permit the sampling of up to 3.5 grams of dried cannabis (or equivalency) as sample product for marketing purposes.


This allows registered cannabis representatives and brands to provide samples in the Brand and Buyer’s Zone to budtenders, QCW holders and retail buyers at the Edmonton, AB, May 28-30, 2023 Expo, giving brands the opportunity to showcase their products and connect with Canada’s largest retailers.

The amendment, effective immediately, has a significant impact on brands that have purchased a booth at Grow Up, providing them with the unique opportunity to showcase their products in front of a national pool of buyers. Brands can purchase a booth at the expo to connect with Canada’s largest retailers by signing up here.

“The AGLC’s amended policies support consumer choice, innovation, and economic growth,” said Grow Up president and founder, Randy Rowe. “The ability to provide samples for marketing purposes to delegates, retailers and budtenders is an essential tool for brands to showcase their products and make connections with retailers. We are thrilled our exhibitors can take advantage of this opportunity in the dedicated Brand and Buyer’s Zone.”

Grow Up’s Brand and Buyer’s Zone is a one-of-a-kind platform for Licensed Producer’s, Micros, and Craft growers. Retailers will have the opportunity to arrange one-on-one meetings with the brands they are interested in purchasing, leading to future sales and continued growth in the industry.

To learn more about Grow Up Conference and Expo, and to secure your booth in the Brand and Buyer’s Zone, visit

QCW Applications can be found on the AGLC website here:

About Grow Up Cannabis Conference & Expo:

Grow Up Conference & Expo has been hailed a top cannabis industry event in Canada, hosting events in Niagara Falls, ON, Victoria, BC, and now Edmonton, AB. With decades of experience creating nationally renowned high-profile events, trade summits and shows around the world, Grow Up is committed to bringing forward-thinkers, trailblazers and experts together. For more information, visit