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Ricardo Baca
Ricardo Baca is a serial entrepreneur, twenty-four-year veteran journalist, and two-time TEDx speaker. After serving as the founding editor of The Denver Post's "The Cannabist" magazine, in 2016 he founded the Clio Award-winning public relations and marketing firm Grasslands: a Journalism-Minded Agency.
In 2023, Colorado Gov. Jared Polis appointed Ricardo to the state’s first-ever Natural Medicine Advisory Board to contribute to policy development around the state’s psychedelics framework. He has been named one of Fortune magazine’s "7 Most Powerful People in America’s Marijuana Industry," one of the Brookings Institution's "12 Key People to Watch in Marijuana Policy," and one of Time magazine’s 140 best Twitter feeds.
In addition, Ricardo sits on the board of directors for Colorado Public Radio and the Board of Advisors for the reMind Psychedelics Business Forum.
3 Valuable Marketing Lessons to Borrow from Mainstream CPG
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
The Brand Marketing Struggle Is Real
Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print...
5 Iconic Brands with Staying Power
What will the most meaningful cannabis brands of the future look like? How will we consume them, and what will they taste like? What...
Cannabis Is Essential Medicine Amid Coronavirus Pandemic
American cities are suddenly darkened and quiet, with shuttered restaurants and cafes—and bars, theaters and arenas stripped of their patrons, their staffs, their purposes.
These...
Big Tobacco, Pharma, and Alcohol are All-in on Cannabis: What Now?
Until recently, the popular photoshopped carton of Marlboro cigarettes—with a serrated cannabis leaf in place of Philip Morris International’s gilded crest—was little more than...
Why Cannabis and Alcohol Sales Should Never, Ever be Co-located
A recent article in the Staten Island Advance newspaper started with a seemingly random Billy Joel reference: “A bottle of red. A baggie of...
Marijuana Is Legal! And With Legality Comes Great Responsibility
As you’ve likely realized, marijuana is legal! (For most Americans, at least.) California is beginning to settle into its first set of regulations, and...
The Bogeyman that Wasn’t
Cannabis regulators are hypocrites when it comes to social consumption.
Good journalism depends on solid relationships with sources who not only will return your calls...
Five Things Every Budtender Must Know
I still get excited in that otherwise-unremarkable moment when I’m about to walk through the front door of an unfamiliar cannabis shop. Maybe it’s...
Embracing the Next Generation of Cannabis Business Events
Standing in my Denver office in early June, it all seemed so very far away. In the weeks that followed, I would be heading...