Bloom Farms founder and director Mike Ray is naturally proud that the company produces its own cannabis oil from a 100-percent CO2 extraction process that uses no petroleum-based hydrocarbons, butane, propane, or hexane. He’s also proud of the all-important hardware that makes up Bloom Farms’ vaunted Highlighter—a sleek, discreet, and attractive vape pen Business Insider in June called “a pot user’s dream” because it is “portable, stylish, cost-effective, and easy to use” and “creates a potent vapor.”
The Highlighter provides users with a positive experience time and again precisely because of the quality of the hardware and the efficacy of the process used to deliver Bloom’s proprietary oil. Achieving that level of experience is no accident.
“At Bloom Farms, quality control is so important,” said Ray. “Maintaining the standards and consistency we’ve set for ourselves requires me to personally spend time overseas building and maintaining a strong relationship with our manufacturer. I’ve also made the conscious—and expensive—decision to employ third-party inspectors whose function is to spot problems and reduce defective components long before they are ever assembled. For me, it’s all about respecting the consumer.”
Bloom Farms’ expertise with vape pens and potent cannabis oil does not prevent them from expanding into new—or old—methods of delivery. The company just introduced 100-percent full-power, hand-rolled cones, each of which contains at least 3/4 gram of high- end, responsibly grown California cannabis, served singly and “designed to promote relief, relaxation, creativity and fun.”
