Keeping a CBD Brand Relevant with and without Federal Guidance
High prices and a lack of noticeable effects have stopped nearly 20 percent of consumers from continuing their cannabidiol (CBD) regimen. However, savvy brands...
Packaging: Beyond the Aesthetics
Brands long have recognized the importance of packaging as a means of conveying their ethos, brand promise, and moral compass. Packaging plays a significant...
How Many SKUs Should You Stock?
One of the key aspects of building a successful dispensary is creating a strong retail experience for consumers. This includes optimizing the store’s product...
Is Hemp is a Threat to the Tobacco Industry?
For decades, the tobacco industry has been a worldwide behemoth, racking up billions of dollars in revenue and boasting marketing with a far-reaching impact...
The Disruptive Beverage Maker That’s Bubbling with Originality
Perhaps more than any other consumer-packaged-goods form factor, the beverage category has a tendency to follow trends. The once-fringe sparkling water brand LaCroix capitalized...
9 of the Latest AI Tools for Cannabis Marketers
Artificial intelligence (AI) is beginning to feel like the next seismic technological shift, steadily pouring into every facet of modern life—business, art, education, politics,...
If You’re Not Selling to Budtenders, You’re Doing It Wrong
Targeting the right people along the supply chain, as opposed to focusing on the end user, is an essential part of gaining market share...
How Much Is a Gram? Guide to Cannabis Quantities
Cannabis comes with a niche culture and uniquely defined quantifying system. Accurate measurements for weed include both the imperial and metric systems, but there...
7 White-Label Manufacturers That Can Help Expand Your Brand
Launching a new product line is hard work. It’s also expensive, especially for startups that may not have the up-front investment for all the...
The Industry Wagons are Loaded Up and Moving East
The West Coast always will be known as the birthplace of the modern cannabis industry, but the past decade has proved being a first...
