The Art of Storytelling in Marketing
You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...
3 Valuable Marketing Lessons to Borrow from Mainstream CPG
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
How UV, Far-Red, and Under-Canopy Lights Are Shaping Cannabis Cultivation
The latest advancements in lighting technology are giving growers unprecedented control over plant development. Supplemental spectrums like ultraviolet (UV) and far-red light have the...
Executive Insight with RAW Rolling Papers CEO Josh Kesselman
Of all the challenges companies face in the competitive United States market, building brand allegiance is one of the most daunting. Consumers, both new-to-the-plant...
Uncertainty Loomed As Global Cannabis Professionals Converged for Weed Week
LAS VEGAS – Thousands of cannabis industry members from around the world flocked to Nevada the first week of December for MJBizCon, the Emjays...
Boosting and Preserving Cannabis Terpene Profiles Naturally
The cannabis industry is growing more sophisticated by the day, with both cultivators and consumers paying closer attention to the subtleties that define a...
11 Clever Marketing Campaigns with Serious ROI
Some marketing techniques stand the test of time. The best ones often are uncomplicated, sustainable over a long period, and deliver a hefty return...
Missed Opportunities in Cannabis Social Equity
The rapid growth of the cannabis industry has been accompanied by a pressing need to address the historical injustices of federal prohibition and provide...
Networking: Playing the Long Game the Right Way
The cannabis industry may be growing rapidly, but it remains a close-knit professional community where who you know matters. Ancillary businesses—also known as non-plant-touching...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
