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THE MARKET
From Budtender to Brand President
In 2019, I left a well-paying corporate career to work as a budtender in Denver. People thought I was nuts, trading in my comfortable life for sixty-hour work weeks on the busy retail floor, but I was driven by a desire to learn the cannabis business from the ground up.
I landed a job at a well-known dispensary called Den...
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LEGAL & POLITICS
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Indigenous Opportunities in Cannabis
The Eastern Band of Cherokee in the territorial boundaries of North Carolina recently opened a dispensary, despite marijuana being illegal in the state. Likewise,...
Don’t Bet Your Future on a Political Mirage
Donald Trump’s reelection has left the cannabis industry facing familiar questions about its future under a federal landscape that repeatedly has dangled reform without...
Marketing Plans That Scale with Your Business
Over the seven years since it was launched, Massachusetts-based marketing agency Cannabis Creative Group has grown into a trusted industry partner, offering tailored services...
Empowered Women: Breawna Lewis
Breawna Lewis is a budtender at the iconic Cookies Melrose dispensary in the heart of Los Angeles, where her passion for cannabis and its...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
Find Fun, Safety, Flavor With THC Drinks Find Wunder
THC drinks are positioned to offer consumers exactly what they want in a changing market: a chance to be safe, social, and discreet. Cannabis...
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