PGP Brands, a subsidiary of Primary Growth Partners (PGP), has developed next-wave brands for the cannabis industry. The highly successful PGP team operates its brands as a cannabis intellectual property (IP) licensor, providing California genetics, brands, and marketing across multiple brands in multiple adult use states (Peaceful Easy Feeling). PGP has focused on the cannabis marketplace since 2018 with the viewpoint cannabis is a CPG category, in which brands are crucial to success and value creation. With a data driven mindset, product and brand development is focused on unmet or under-met needs for essential market segments, and product velocity is supported by deep experience in direct-to-consumer marketing. As a non-plant-touching entity with defensible IP assets, PGP Brands is building scalability across North America, and looks to align with licensees and strategic partners to further drive company growth.
