GRINDR’s Head of Global Sales, Steve Levin Takes Leadership Role at Cannabis Dating App High There!
August 15, 2017 ( Boca Raton, FL)- Cannabis social network High There! announced today that it has welcomed Steve Levin, GRINDR’s former Head of Global sales as Chief Revenue Officer, leading the company’s monetization efforts, as it enters its next phase of growth.
Over the past two and a half years, High There!, has established itself as the leading social connectivity app for the Cannabis community, with over 5 millions connections and relationships formed on the social network. With the onboarding of Mr. Levin, who spent six years at the world’s largest dating app for the gay community, bringing it from $250,000 to over $16 million in annual ad revenue during his tenure, the company will begin to implement a diverse monetization program and revenue stream.
“ We are very excited to welcome Steve to our team,” says Darren Roberts, co-founder and CEO of High There! “ Since our launch we have been gratified to see High There! bring so many people together, and create meaningful relationships using our technology. With the addition of Steve to High There!, we will be enhancing the user experience by connecting the cannabis community to each other, the brands they love, as well as helping them discover new products and services.”
“After spending six year helping GRINDR create a successful monetization program and growing ad revenue for the company, I am delighted to be bringing my experiences to another dating/social connectivity app like High There!,” says Levin. “ Like GRINDR, High There! brings together a powerful community and helps create a mainstream face for it. The potential for growth in the Cannabis industry is boundless, and mirrors the potential I saw when I joined GRINDR. I could not be more excited for the future of this company and its continued growth as part of the High There! team.”
Mr. Levin’s hire also comes on the heels of adding Cy Scott and Ed Sullivan to the High There! Board of Advisors. Cy Scott is the founder of Headset and Leafly, two of the most successful and most recognized startups in the Cannabis Industry. Ed Sullivan is an accomplished executive with over 20 years of experience building and managing technology driven companies, having raised over $70M in private equity and created $700M in exits for investors and shareholders.
About High There!
Launched in early 2015 with the goal of using great technology to connect the cannabis community, High There! has become a platform for people to meet, chat, and share experiences. With millions of interactions taking place on the app each month, High There! has established itself as the largest social network for Cannabis enthusiasts, connecting individuals for dating, friendship, and everything in between. For more information about High There! visit us on the web, Facebook, Instagram or Twitter.
