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Rob Hill
Korova (the Power of a Brand): Targeting a Precise Demographic
(Korova is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of mg...
KIVA Confections (the Power of a Brand): Community Outreach
(KIVA Confections is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
IONIC (the Power of a Brand): Helping Consumers Define Themselves
(IONIC is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Spiritleaf’s Emotion-Driven Model Is Franchising Its Way Across Canada
Calgary, Canada-based dispensary chain Spiritleaf aims to franchise nationwide. With eight locations open in Alberta, Ontario, and Saskatchewan and another thirty-six expected to open...
Ignite (the Power of a Brand): The Maverick Effect
(Ignite is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Défoncé Chocolatier (the Power of a Brand): Lap of Luxury
(Défoncé is one of the companies that appears in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
Cannabis Reform Bills: What Industry Insiders Think
With nearly 63 percent of Americans supporting cannabis legalization, 2019 has seen a record number of federal bills introduced. From Cory Booker to Kamala...
Next Generation Marketing: How to Utilize Brand Ambassadors
In the ever-evolving landscape of cannabis, market competition is becoming fiercer. To stay ahead of the curve, many companies are turning to marketing tactics...
Vancouver’s City Cannabis Co.: Smart and Hip
Because City Cannabis Co. would be one of the first fully legal cannabis boutiques in Vancouver, Canada, founder and Chief Executive Officer Krystian Wetulani...
The Data Whisperer: Listen to BDS Analytics Co-Founder Roy Bingham
When Roy Bingham launched BDS Analytics in 2015, he was a self-proclaimed cannabis novice. He grew up in rural England, where cannabis was both...