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Enhancing Email to Improve Engagement
I’m just going to be blunt: Nobody wants to read your marketing email.
Consider the average inbox. Whether the account is personal or corporate, it...
No-Till Farming Pays Dividends
No-till farming incorporates principles from biology, botany, horticulture, organic farming, soil science, and traditional agriculture. This eco-friendly approach reduces greenhouse gas emissions and waste...
Personalizing Dispensary Sales with Artificial Intelligence
Integrating recommendation platforms driven by artificial intelligence (AI) changes the game for retailers, allowing them to leverage data to enhance the customer experience and...
Maximizing Yields with Low-Stress Training
Like bonsai techniques, low-stress training (LST) involves bending the apical main stem and branches to direct their shape. This training technique ultimately allows cultivators...
3 Smart Money Moves for Cannabis Industry Professionals
The world of finance can feel like a bit of a wild ride for professionals working in the cannabis space. Because of the unique...
It’s Official: DOJ Proposes Rescheduling Cannabis
WASHINGTON – It’s official: On Thursday, the Department of Justice (DOJ) proposed moving cannabis from Schedule I to Schedule III under the Controlled Substances...
Embracing Synthesized Ingredients
The cannabis industry stands at a pivotal juncture. Echoing the transformative strides made by consumer packaged goods (CPG) industries including food and beverages, cannabinoid...
5 Tips for B2B Social Media Success
Social media marketing is a must for most companies, regardless of how many hurdles the technology may bring. Many people have spoken about the...
Reform: Our Industry’s Great Divide
When Joseph R. Biden delivered the State of the Union address in March, he became the first United States president to use the word...
The Critical Role of Water Activity
When it comes to post-harvest management, the difference between water activity and moisture content might appear to be a trivial matter. But this seemingly...
