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Update: Cannabis Event Changes and Cancellations Due to Coronavirus

As the Coronavirus (COVID-19) outbreak continues to spread across the globe, there have been over 118,000 cases and more than 4,000 deaths attributed to the virus. Of the nearly 1,000 confirmed cases in the...

Social Media Marketing: How Cannabis Companies Reach the Masses

div.td-post-featured-image {display: none !important} The late, great screenwriter and novelist William Goldman famously quipped, “Nobody knows anything... Not one person in the entire motion picture field knows for a certainty what’s going to work. Every...
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Cilicon Partners with Vape-Jet to Offer an Intelligent & Integrated Vaporizer Solution

SHENZHEN, China — Cilicon, a global provider of cannabis vape hardware, and Vape-Jet, a U.S.-based infrastructure platform for cannabis oil-filling, announced today that they have formed an official partnership to provide an intelligent one-stop...
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TYSON 2.0 Partners with Leading Multi-State Operator Verano to Launch Ric Flair Drip Cannabis

Orange County, California –TYSON 2.0 (“the Company”), legendary boxer, entrepreneur, and cannabis advocate Mike Tyson’s cannabis company, today announced the launch of its Ric Flair Drip Cannabis line in partnership with Verano Holdings Corp....
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6 Portable THC Testers Providing Cultivators with Actionable Data

With increased cannabis legalization comes an increased demand for cannabis lab testing, and while more companies are popping up to specialize in this still-lacking arena, growers might still be looking for instant answers to...
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How to Advertise CBD Products with Major League Baseball

Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by Sports Business Journal, the news came during a conference call...
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Extracting the Bottom Line

Consumers may know the brand, strain, and strength of their favorite vape, topical, or tincture, but they are unlikely to know much about the methods that transform crops into concentrates. This is the realm...
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Mastering the Art of the Upsell

A defining characteristic of a great salesperson is their ability to upsell. Upselling is the art of meeting the needs of the customer so well that they are willing to exceed their intended spend....
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Forbes Unveils Cookies Co-Founder and CEO Berner as First Cannabis Executive Featured on Its...

SAN FRANCISCO -- Forbes’ recent magazine covers have featured notable leaders and trailblazers including Vice President Kamala Harris, Spotify CEO and co-founder Daniel Ek, and brothers John and Patrick Collison, the co-founders of Stripe....
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SONOMA LAB WORKS APPOINTS ANTONIO FRAZIER AS PRESIDENT

SANTA ROSA, Calif. -- Sonoma Lab Works, one of the most trusted and reliable cannabis testing labs in California, welcomes Antonio Frazier as its new President, effective today, August 1, 2022. Frazier joins Sonoma Lab Works...
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NisonCo Arrives on the Observer’s Power List of Best PR Agencies in America 2022

EAST BRUNSWICK, N.J. -- NisonCo, a Public Relations, SEO and Content Creation marketing agency deeply rooted in advocacy, is honored to be included on the Observer’s 2022 Power List of Best PR Firms in...
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Alpine IQ Introduces Geofence Messaging, Enabling Retailers and Brands to Send Location Based Campaigns...

BROOMFIELD, Colo. -- Alpine IQ, the leading data and marketing solutions provider for cannabis Retailers and Brands, today expanded their suite of omnichannel messaging tools to include geofence messaging. A Geofence is a custom defined...