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The Art of Storytelling in Marketing
You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way until you reach the final page? This is the power of engaging storytelling—and it’s not just for fairy tales, spy thrillers, and mysteries.
Storytelling is a crucial aspect of marketing, no matter the industry. But cannabis...
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Indigenous Opportunities in Cannabis
The Eastern Band of Cherokee in the territorial boundaries of North Carolina recently opened a dispensary, despite marijuana being illegal in the state. Likewise,...
Marketing Plans That Scale with Your Business
Over the seven years since it was launched, Massachusetts-based marketing agency Cannabis Creative Group has grown into a trusted industry partner, offering tailored services...
Empowered Women: Breawna Lewis
Breawna Lewis is a budtender at the iconic Cookies Melrose dispensary in the heart of Los Angeles, where her passion for cannabis and its...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
Find Fun, Safety, Flavor With THC Drinks Find Wunder
THC drinks are positioned to offer consumers exactly what they want in a changing market: a chance to be safe, social, and discreet. Cannabis...
Green Check Makes Cannabis Compliance One-Click Easy
Cannabis regulations constantly evolve, especially as more states launch legal adult-use markets. As a result, businesses continue to face mounting challenges and confusion when...
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