On Saturday, August 30th, Weedmaps successfully launched its Kickback event, with an unforgettable day-long experience in Los Angeles with surprise performances from DJ Mustard and Larry June. Held at Love Hour LA, the Kickback LA gathered more than 500 guests, including cannabis insiders, influential tastemakers, and brand partners, for a celebration that blended art, music, and cannabis culture.
“At Weedmaps, we’ve always believed in the power of bringing people together. The Kickback series is about strengthening relationships between brands, artists, and the community, while showcasing the culture that continues to move cannabis forward,” said SVP, Markets & Culture, Jonathan JJ Jones.
The Kickback LA featured a range of activations that captured the heart of the Los Angeles market. A Dab Bar featuring leading brands provided product sampling throughout the day, while Puffco elevated the experience with raffle giveaways. Guests had the opportunity to engage with legendary artists from The Seventh Letter, participate in Q&A sessions, and watch a live mural come to life. Exclusive merch, including limited-edition prints, apparel, and accessories, tapped into the collective’s iconic streetwear roots.
Founder of The Seventh Letter, Casey Zoltan said, “The Seventh Letter has always been rooted in culture, creativity, and community, which makes this collaboration with Weedmaps such a natural fit. Kickback LA is about uniting people through cannabis, art, and music, three spaces that inspire us deeply. We’re excited to bring our vision into the experience.”
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