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New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy, but that doesn’t mean they can ignore key motivational factors appealing to a wide swath of American cannabis consumers—the 50 percent who happen to be women.
A new study conducted by market research and consumer data...
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Indigenous Opportunities in Cannabis
The Eastern Band of Cherokee in the territorial boundaries of North Carolina recently opened a dispensary, despite marijuana being illegal in the state. Likewise,...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
Find Fun, Safety, Flavor With THC Drinks Find Wunder
THC drinks are positioned to offer consumers exactly what they want in a changing market: a chance to be safe, social, and discreet. Cannabis...
Green Check Makes Cannabis Compliance One-Click Easy
Cannabis regulations constantly evolve, especially as more states launch legal adult-use markets. As a result, businesses continue to face mounting challenges and confusion when...
Unease at Eaze: Company to Shut Down after 10 Years
SAN FRANCISCO – Once known as “the Uber of Weed” and valued at $700 million, delivery-service-cum-multistate-dispensary-operator Eaze is winding down operations and will close...
Be Bold. Be Strategic. Be Profitable.
When budgets must be trimmed, marketing expenses often are the first to go. Largely, that’s because it’s notoriously difficult to attribute any kind of...
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