Toronto, Ontario — Adloop Media, Inc., a programmatic ad technology company focused on first-party data solutions, announced that the Company has acquired Meteora, an ad buying platform that offers advanced targeting and retargeting advertising options while building relationships with customers and prospects to authentically promote brands. This demand-side platform (DSP) acquisition enhances Adloop’s ability to efficiently activate media for their clients, providing hyper-personalized campaigns and comprehensive analytics through their ad inventory.
“Adloop’s acquisition of Meteora and the owning of our own DSP allows us to fulfill our mission of creating first-party data opportunities that leverage the current and future power of endemic, adult-compliant audiences. Meteora’s tools drive millions of people to websites and physical locations which allows the brands and retailers we work with to reach highly desirable, intentional consumers effectively,” said Josh Segal, Founder of Adloop Media, Inc.
Through its exclusive first-party data partnerships, Adloop has been able to build hundreds of exclusive data segments that can now be activated on the newly acquired DSP, allowing buyers to layer on geofencing along with multiple filters including search retargeting, site retargeting, weather targeting, university targeting, and IP targeting through one interface.
With the importance of data transparency at an all-time high, Adloop’s acquisition of Meteora furthers its dedication to clear, lucrative and measurable ROI for buyers. Adloop’s first-party data, supplied via its various exclusive partners, empowers brands and retailers with the intelligence to better understand audience behaviors, preferences, and motivations. This is further developed through Meteora’s extremely targetable user pools where advertisers can input product information, live user engagement data, and custom values into the system to target their ideal consumer.
“The advent of first party data becoming a primary tool for marketing efficiency is past due. Although our brands have a grasp on the value of their own data, exploring 1st party solutions in the ad marketplace needs to ramp up dramatically to match the evolving privacy landscape. We’ll look to partners that have exclusive audience data at scale, especially those making strategic acquisitions to do so.” said Gabe Calemmo, Senior Vice President of Biddable Media at Havas Media Group.
The acquisition of Meteora will support Adloop’s vision of building an advertising ecosystem based on transparent, first-party data that benefits the entire value chain. By incorporating Meteora’s advanced advertising options with exclusive first-party data, Adloop can offer data-driven, consumer-centric advertising campaigns with a truly unique, first-to-market advantage.
About Adloop Media, Inc.
Adloop was created with the goal to connect brands and retailers to consumers in a more meaningful way through data-driven strategies, search behaviors, and trend insights through various audience segments. Since the company’s inception, Adloop has brought transparency and innovation to adult-compliant audiences. Utilizing data, Adloop is bringing credibility to advertising and establishing partnerships through the creation of a dependable and trusted digital media platform that acts as an access point to key mature audiences. For more information, please visit https://www.adloop.ca/.
