BOULDER, Colo. – Canopy USA LLC appointed M. Brooks Jorgensen the company’s first-ever president, effective January 6.
With its portfolio of brands including Wana, Jetty, and Acreage’s Superflux, as well as The Botanist retail locations, Jorgensen’s leadership of Canopy USA will help the Company channel its energy and expertise toward realizing the full potential of the U.S. cannabis market, which is projected to reach $50 billion in sales by 2026.
“With the completed integration of the Canopy USA platform, this unique portfolio of brands together with a growing retail presence in key states represents significant upside in the dynamic U.S. cannabis industry,” said Luc Mongeau, member of the Board of managers, Canopy USA, and CEO, Canopy Growth. “Brooks is an accomplished executive in high growth industries and will help further unlock the full potential of Canopy USA, drive the organization to its next phase of growth, and solidify its standing as a leader in the market.”
“I am thrilled to join Canopy USA as its first President, and to lead the organization and portfolio forward across the national adult-use cannabis and hemp derived geographies,” said Jorgensen. “Canopy USA is a unique platform with the right combination of ingredients to deliver success as a unified organization in what is considered to be a very challenging and complex industry, and I am confident the cannabis and hemp markets will support the Canopy USA vision and strategy.”
Jorgensen joins Canopy USA with more than 25 years of leadership experience in high-growth industries, including cannabis, wine, and spirits. Most recently, he served as President of Kiva Sales and Service, growing it to what is now the largest full-service distributor of cannabis products in the U.S.
Prior to this, Jorgensen spent nearly 21 years in various roles, across several geographies with Southern Glazer’s Wine and Spirits, ultimately serving as Vice President and General Manager of Fine Wine, for Southern Glazer’s of Texas. While distributor sales is deeply embedded in his professional DNA, Jorgensen also spent meaningful time in regional management roles with Moet Hennessy USA. Throughout his professional career, he has proven his ability to deliver strategic growth, increase profitability, and lead organizational transformations through the creation of high performing teams and the execution of innovative commercial strategies.
The appointment follows a comprehensive search by the Canopy USA Board of Managers and the completed acquisition of Acreage, announced December 9. As President, Jorgensen will oversee the continued integration and enhancement of Canopy USA’s operations as a single, cohesive platform focused on maximizing growth across the U.S.
About Canopy USA
Canopy USA LLC is a U.S.-based holding company in which Canopy Growth (NASDAQ: CGC; TSX: WEED) holds a non-participating, non-controlling interest.
