RENTON, Wash. — To kick off a new partnership, DaySavers and 40 Tons will launch a one-of-a-kind letter-writing campaign at MJBizCon 2023, the largest cannabis industry conference of the year. The letter-writing campaign aims to be the largest cannabis awareness and prison letter writing campaign ever conducted at a cannabis conference, with the goal of 10,000 postcards being written and then sent directly to prisoners currently incarcerated for cannabis crimes. MJBizCon 2023 will take place from November 28th to December 1st at the Las Vegas Convention Center.
The campaign recognizes that receiving mail is one of the few things that bring solace, peace and hope to the tens of thousands of prisoners currently incarcerated in the U.S. for cannabis-related crimes. Bolstering that hope, the partnership between DaySavers and 40 Tons aims to reassure prisoners that they are not forgotten, and that campaigns for their freedom are a priority for the cannabis industry. Postcards written at the MJBizCon event feature beautifully created artwork by Ryan Strauss depicting actual prisoners currently incarcerated due to non-violent cannabis offenses.
“The slogans of this year’s MJBizCon include ‘Dare to Grow’, ‘Dare to Dream’, and ‘Dare to Know’ but we’d like to challenge those attending and those in the cannabis industry to ‘Dare to Care’ about the thousands of individuals currently sitting in jail cells for crimes related to the same plant that the entire cannabis industry profits from,” says Loriel Alegrete, CEO of 40 Tons. “40 Tons is a black and female owned legacy brand in the cannabis industry, in which everyone within the company has been incarcerated for cannabis-related crimes or directly affected by it. Our MJBizCon booth is created to replicate a jail cell itself as part of our unrelenting commitment to calling attention to the hypocrisy of the cannabis industry making billions of dollars while there are still so many people in jail for this plant.”
Corvain Cooper, Co-Founder and Chief Brand Ambassador for 40 Tons, adds, “It all comes full circle for me. I was sitting in a cell with a life sentence over cannabis until the former president let me out on his final day in office. Now I get to show people what it was like.”
About DaySavers
DaySavers is a compliant and transparent smoking accessories brand, by holding itself to the same compliance standards as regulated cannabis companies. All DaySavers products are tested for heavy metals, microbials, and pesticides. DaySavers is a house of brands that specializes in pre-rolled cones, tubes, blunts, and other innovative pre-roll products. DaySavers.com
About 40 Tons
40 Tons is a Black, woman-owned, social impact, premium cannabis, clothing and accessories brand from Los Angeles, California. Representing those impacted by the system — cannabis prisoners, victims of the War on Drugs, their families and loved ones — while a booming billion dollar industry flourishes across the globe, 40 Tons was founded by the very legacy operators who’ve helped build the cannabis industry during the course of battle. With true know-how, the scars to prove it, and 40,000+ cannabis prisoners still locked-up, 40 Tons is 100% real, authentic cannabis and cannabis culture standing up for those who fought, and still fight today, the tired and traumatic war over legalization. For more information, visit 40tons.co and follow 40 Tons Brand on social media at @40TonsBrand.
