Hydra Unlimited, a leading manufacturer of water management and grow media solutions for craft and commercial hydroponics growing, has fortified its marketing efforts by filling two newly created positions. Justin McQueen joins the company as product marketing manager and Daniel Muschiana as graphic and web designer. Todd Hart, company president, made the announcement.
With a deep understanding of the competitive landscape, McQueen develops new product ideas and business opportunities through collaboration with Hydra Unlimited staff, current customers, and potential partners. He establishes go-to-market strategies including initial forecasting, target market identification, refined pricing tactics and product placement. McQueen comes to Hydra Unlimited with a strong track record of developing profitable, scalable and strategic marketing initiatives. Most recently, he was a marketing business development consultant with Perspective Communications. Prior, he was the marketing director for KPS Essentials. McQueen holds a bachelor of science in advertising and public relations from Grand Valley State University, Allendale, Michigan.
Ensuring company brand consistency, Muschiana collaborates on the creative workflow for all Hydra Unlimited digital and printed marketing collateral from conception to delivery. This includes literature, advertising, product launches, direct mail and email campaigns, and e-retailer listings such as Amazon and eBay. He is responsible for show and event design work, and developing and managing all corporate websites.
An established arts and design professional, Muschiana was most recently a partner at Allie & Muschiana Design LLC. Prior, he was a partner and project manager at Bonfire Media Midwest and senior graphic designer at Part Pit Stop. He holds two bachelor of fine arts degrees from Kendall College of Art and Design, Grand Rapids, Michigan, in design and visual communications – multimedia, and graphic design.
“I’m excited to have Justin and Daniel join the Hydra Unlimited team,” said Hart. “We’ve been pioneers in developing hydroponic watermanagement and media solutions, and now we have a robust team of highly skilled professionals that will take our product marketing and promotion to a new level.”
Hydra Unlimited designs, engineers and manufactures a wide range of solutions for craft and commercial hydroponic operations. It offerscomplete circulation and aeration and deep water culture systems, as well as its new pioneering growing media, TetraBase™.
