LOS ANGELES – PRØHBTD Media and Advertising Week have extended their exclusive strategic partnership to further develop content, thought leadership, and consulting services for brands in the cannabis space and beyond.
The new global multi-year agreement underscores the two organizations’ commitment to helping consumer-packaged-goods brands, agencies, and media companies around the world demystify the cannabis consumer, discover emerging cannabis brands poised for success, and navigate their way through the challenging landscape surrounding the burgeoning industry.
The continuing partnership will kick off with “Branding Bud,” a video docuseries, editorial platform, and podcast series, which will closely examine the unique world of cannabis brands, with a focus on behind-the-scenes brand-building showcasing diversity, design, and marketing. The series, editorial platform, and podcast will be syndicated across Advertising Week’s and PRØHBTD Media’s partner networks to millions of global subscribers.
Additionally, Advertising Week APAC, which takes place from July 30 to August 2, will see the debut of the Cannabis in Australia sessions to help introduce leading cannabis brands to the Australian market, before returning to the United States for Advertising Week in New York in October.
“We’re honored that Advertising Week has chosen to continue working with us,” PRØHBTD Media founder and Chief Executive Officer Drake Sutton-Shearer said. “With the cannabis industry positioned to exponentially grow beyond $40 billion within the next five years, cannabis brands need help telling their stories to mainstream audiences and potential acquirers. Mainstream brands also need guidance to communicate with cannabis consumers in genuine and brand-safe ways. This partnership enables PRØHBTD to continue our mission of connecting brands with consumers via the Advertising Week platform.”
Lance Pillersdorf, Advertising Week co-founder and chief operating officer, said, “The Advertising Week platform has always been about helping brands and marketers navigate what’s coming next in the technology and marketing space. We’re excited to expand our partnership with PRØHBTD Media to ensure The Week continues to bring fresh perspective and provocative global conversations to delegates all around the world.”
Douglas Rowell, Advertising Week global head of development and original content, noted 2018 has brought the cannabis industry more front-and-center than ever, poising it to become one of the fastest growing media and advertising markets in the U.S.
“PRØHBTD Media is at the center of this vibrant and booming marketplace, making them the ideal partner to help us showcase emerging leaders, innovative companies and daring brands to our global audience,” he said.
The first agreement between the two organizations resulted in the popular Cannabis Crossover sessions at the 2017 Advertising Week in New York. The sessions comprise a day of talks between cannabis companies, experts, and investors, as well as cannabis brand experiences in the PRØHBTD Media green room inside the PlayStation Theater in Times Square. The Cannabis Crossover sessions coincided with the release of PRØHBTD Media’s Cannabis Crossover report examining the purchasing habits of mainstream cannabis consumers. The report was co-authored by Headset, a leading retail analytics firm for cannabis-related businesses, and David Bell, professor of marketing at The Wharton School.
About PRØHBTD MEDIA
PRØHBTD Media owns and operate a leading creative studio and the first multi-platform video network dedicated to cannabis, reaching tens of millions of people each month. The company produces scripted and unscripted original content, maintains a popular cannabis-related lifestyle website, and provides a suite of premium video production, brand development, and digital marketing solutions to help cannabis brands build their businesses and connect with customers. Learn more at www.prohbtd.com and www.prohbtdmedia.com.
About Advertising Week
Since its creation in 2003, Advertising Week has drawn more than 2.5 million participants from around the world to New York City, London, and Tokyo for a weeklong hybrid of thought-leadership seminars and unique evening events. 2018 marks the 15th edition of Advertising Week in New York City. Coming in 2018, Advertising Week will expand to Mexico City; Sydney, Australia; and Cape Town, South Africa. Beyond education, engagement, enlightenment, and entertainment, the global mission of The Week is to inspire young people to join the craft, to focus on the social impacts of advertising, assemble the world’s best and brightest to foster dialogue on the most pressing and interesting issues facing the industry, and to shine a light on the business and economic influence of the advertising, media and marketing industries. Visit AvertisingWeek.com for more information.
