LOS ANGELES — The world’s premiere cannabis competition and celebration, the Emerald Cup, has announced that ALTRD.TV (www.altrd.tv) will return as the broadcast partner for the 18th Annual Emerald Cup Awards which will be premiere on Saturday, June 11th at 6pm pdt, showcasing the top cultivators and craftspeople in California cannabis as they gather in Hollywood to celebrate the very best representations of the plant and the culture at its roots.
“We are honored to once again be collaborating the legendary organization like the Emerald Cup,” says Shelley Madison, Chief Operating Officer at ALTRD.TV, adding, “We’re excited to bring the 2022 Emerald Cup Awards to audiences exclusively on ALTRD.TV, and as we continue to expand our partnership, viewers can tune in to watch new content throughout the year.”
In December of 2021 at the Emerald Cup Harvest Ball in Santa Rosa, California, the Cup carried on an 18-year tradition by once again opening the entry window for the world’s largest and most diverse annual cannabis competition. Taking The Cup to Los Angeles, the 18th Annual Emerald Cup Awards will be presented at the historic Ricardo Montalbán Theatre (www.themontalban.com) in the heart of Hollywood on Saturday, May 14th, 2022.
For anyone who may be curious about which winning farms and brands will shape tastes in the months and years to come, but who are unable to attend in person, the entire awards show presentation, along with coverage of all Emerald Cup Sessions speaker panels, will be available for streaming by ALTRD.TV on Saturday, June 11th, adding to over 100 pieces of premium educational and entertaining Emerald Cup programming already on the platform from past events.
“We’re thrilled to finally make the move to Los Angeles for our Emerald Cup Awards ceremony. Los Angeles is the largest cannabis market in the world as well as one of the biggest media markets. There’s no better place than standing on a stage in LA for our contestants to receive their awards. Our collaboration with ALTRD.TV for the second year in a row gives people from all over the world the chance to check out the awards ceremony.” says Emerald Cup Founder Tim Blake.
The continuing media partnership between ALTRD.TV and the Emerald Cup represents cannabis culture preservation at its finest with the platform providing a permanent beacon for fans of authentic, grassroots programming across the globe.
The 18th Annual Emerald Cup Awards will light up at 6:00 pm pacific time on Saturday, June 11th, 2022, broadcast exclusively on ALTRD.TV.
ABOUT THE EMERALD CUP:
Landing in Hollywood for 2022, Emerald Cup is now the world’s premier virtual cannabis destination and iconic live event. While advancing the concept of sustainable, sun-grown farming, the 17-year old organization’s reputation is firmly solidified as the largest, most-respected cannabis competition in the world. As a group, The Emerald Cup prides itself in bringing together the leading experts in the cannabis industry to educate and inspire our fellow farmers, patients, and patrons each year. A community celebration that has grown to become a global movement honoring the year’s finest, organic, sun-grown, cannabis harvest as well as the finest cannabis products available. The Cup has stood as a celebration of excellence and over the years has seen founder Tim Blake recognized as a guardian of the industry. (www.theemeraldcup.com)
ABOUT ALTRD.TV:
ALTRD.TV is home to feature films, documentaries, original animation and comedy TV series, NFT-based shows, plant-medicine education, journeys through music festivals, paranormal adventure shows, and home to Social Club TV. Focused on disruptive markets for psychonauts, crytopunks, daytime tokers, nighttime players, and the modern counter-culturalist. Join the network and get ALTRD.
