Before joining the cannabis industry a few years ago, Liz “The Mistress,” “Creative Sorceress,” Rudner was a creative design professional working as a Visual Creative Director with a focus on digital brand engagement with start-ups in the Bay Area. She also spent time building and curating brands within the hospitality industry. She was ideally suited to launch a cannabis edible brand with a healthy twist.
MoonMan’s Mistress was launched in February of 2015 and has become an award-winning, artisanal, paleo edible company committed to gluten-free, soy-free, dairy-free, and low-glycemic treats!
“MoonMan’s Mistress has grown 50% in the last year.”
Daily Duties
“MoonMan’s Mistress is a team of two full time people and is aided by our friends and family. With a business that’s getting off the ground, I’m focused on what it will take to move the business forward which breaks down like this: 90% marketing and sales, 40% production, 10% business operations…”
The Business Plan
“Our focus has always been around wellness, healing the body, and living a healthy lifestyle. The stigma is changing and the space is becoming open to new wellness brands. The idea that there is one kind of cannabis consumer is false; that’s why we’ve been able to find our place in the market. We’ve grown 50% since last year.”
“Always be curious. Be disruptive. Don’t follow the rules.”
Doing Your Job Well Entails…
“Adaptability, communication, and education/learning/growing.”
Work Philosophy
“Always be curious. Be disruptive. Don’t follow the rules.”
First/Last Thing You Do at Work
“I begin and end each day taking a pause to be grateful that I’m one of the lucky ones that gets an opportunity to be an entrepreneur, work with cannabis everyday, and am a creator of a wellness brand that cares about people.”
Industry Trends
“Quantity of quality. People are mis-educated when it comes to food and nutrition. Dispensary buyers feel our price point is on the high end, especially since the current market is about THC to the dollar. You really do get what you pay for.”
Hobbies
“Cooking, yoga, surfing, and travel.
Best Advice Received
“It’s okay to be unemployable!”
Your Advice
“Don’t let anyone stop you. Keep working, keep believing, and visualize your end goal.”
First Time You Consumed Cannabis…
“I was 13 years old. I smoked a joint with a neighbor in the woods of North Carolina, fell off a log, and saw Elvis in the sky.”
