Marketing & Promotion

Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone knows the real business happens after...

For many operators in the industry struggling to survive, marketing has become all but an afterthought. It’s easy to play the blame game here: illicit...

I have attended, worked, or spoken at 190 cannabis trade shows, expos, or events. While that may sound like a lot, it’s really not...

Artificial intelligence (AI) is beginning to feel like the next seismic technological shift, steadily pouring into every facet of modern life from art to...

Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print...

Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the digital marketing...

Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...

Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age. And make no mistake, safe access...

In the old days, reputation was everything in the world of cannabis. Without the benefit of government regulation, internet searches, or scientific research, trust...

Step into a cannabis retail store, and you’ll find one of several scenes. You may see shelves and display cases filled with eye-catching, colorfully...