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A Solid Foundation for Vape Industry Safety Standards
The federal government most likely will reschedule cannabis sometime this year. This reform makes it more pressing than ever for the vaporizer sector to...
Why Dispensaries and Brands Need Effective Secret Shopper Programs
Traditional consumer packaged goods companies have relied on “secret shopper” programs since the 1970s to collect valuable feedback on brands and services in real...
Sensory Adventure on the High Seas
Historically, the country has looked to California for clues about cannabis. After all, the Golden State was the first to legalize medicinal use and...
5 Keys for Successful Marketing Partnerships
Today’s cannabis brands are looking for meaningful ways to engage with a generally younger, more tech-savvy, and more sustainability-conscious demographic. This audience evolution goes...
LED Lighting Pros and Cons
Selecting the right lighting for cannabis cultivation is a critical decision that can significantly influence the quality, yield, and profitability of an indoor grow...
Eliminating 280E Could Spark an Investment Frenzy
For the past three to four years, the cannabis industry has experienced an unprecedented and steadily declining access to capital, resulting in slower-than-expected growth...
Kamala Harris Taps Pro-Cannabis Tim Walz as 2024 Running Mate
WASHINGTON – Vice President and presumptive Democratic presidential nominee Kamala Harris named Minnesota Governor Tim Walz as her vice-presidential pick for the 2024 election....
Foundations for Dispensary Growth
Operating a cannabis retail business without digital tools is akin to navigating a complex maze blindfolded. In an industry characterized by stringent regulatory requirements,...
Unlocking the Immense Potential of Rare Cannabinoids
Cannabis, a plant with a rich and complex history intertwined with human civilization, offers a vast array of chemical compounds. Beyond the well-known tetrahydrocannabinol...
How to Utilize Living Soil For Bigger and Better Buds
Cannabis plants thrive in a diverse ecosystem teeming with beneficial microorganisms and organic matter. With enhanced nutrient availability, improved soil structure, and natural pest...















