Dazed x Branson Launch Party Photo Gallery

Chris Rich Branson Keshawn
Photos: Dazed / Branson

Dazed Cannabis officially launched Branson, the eponymously named cannabis brand by Branson at the Dazed Holyoke Massachusetts dispensary. Branson is known locally as a weed OG and a staple of Harlem culture. The community leader, entrepreneur, and icon exclusively partnered with Dazed Cannabis in Massachusetts to launch the new brand with an epic event at Dazed Holyoke.

Branson’s name has been immortalized in more than 73 classic hip-hop tracks from The Notorious B.I.G. and Tracey Lee’s collaboration “Keep Your Hands High” to hits by Nas, LL Cool J, Diddy, and Redman. He’s often credited as an early pioneer of cannabis branding, known for his triangle bags in Harlem.