LATEST ARTICLES

Update: Cannabis Event Changes and Cancellations Due to Coronavirus

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As the Coronavirus (COVID-19) outbreak continues to spread across the globe, there have been over 118,000 cases and more than 4,000 deaths attributed to the virus. Of the nearly 1,000 confirmed cases in the United States, thirty have thus far been fatal. In response to the pandemic, many governments and companies have been closing tourist attractions and cancelling events...

Social Media Marketing: How Cannabis Companies Reach the Masses

div.td-post-featured-image {display: none !important} The late, great screenwriter and novelist William Goldman famously quipped, “Nobody knows anything... Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” Much the same is true with social media marketing: Nobody knows anything, and...

Cilicon Partners with Vape-Jet to Offer an Intelligent & Integrated Vaporizer Solution

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SHENZHEN, China — Cilicon, a global provider of cannabis vape hardware, and Vape-Jet, a U.S.-based infrastructure platform for cannabis oil-filling, announced today that they have formed an official partnership to provide an intelligent one-stop product solution for cannabis brands around the world. Based on a mutual understanding of the value of technology orientation for business growth in today's digital...

TYSON 2.0 Partners with Leading Multi-State Operator Verano to Launch Ric Flair Drip Cannabis

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Orange County, California –TYSON 2.0 (“the Company”), legendary boxer, entrepreneur, and cannabis advocate Mike Tyson’s cannabis company, today announced the launch of its Ric Flair Drip Cannabis line in partnership with Verano Holdings Corp. (CSE: VRNO) (OTCQX: VRNOF) (“Verano''), a leading multi-state cannabis company. Verano is a vertically integrated operator of licensed cannabis cultivation, manufacturing and retail dispensaries under its...

6 Portable THC Testers Providing Cultivators with Actionable Data

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With increased cannabis legalization comes an increased demand for cannabis lab testing, and while more companies are popping up to specialize in this still-lacking arena, growers might still be looking for instant answers to their plants’ makeup — especially as consumers are increasingly interested in education that supports the products they purchase. These six portable cannabis testing products allow cultivators...

How to Advertise CBD Products with Major League Baseball

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Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by Sports Business Journal, the news came during a conference call with team marketing personnel. “We've been watching this category for a while and waiting for it to mature to the point where we can get comfortable...

Extracting the Bottom Line

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Consumers may know the brand, strain, and strength of their favorite vape, topical, or tincture, but they are unlikely to know much about the methods that transform crops into concentrates. This is the realm of extraction artists, and their methods can have as much impact on the product’s effects as the growing conditions that produced the plants. Technology has given...

Mastering the Art of the Upsell

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A defining characteristic of a great salesperson is their ability to upsell. Upselling is the art of meeting the needs of the customer so well that they are willing to exceed their intended spend. In short, upselling means more money for a business at the point of purchase. The question is, how does one perform the task successfully? No matter...

Forbes Unveils Cookies Co-Founder and CEO Berner as First Cannabis Executive Featured on Its Iconic Cover

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SAN FRANCISCO -- Forbes’ recent magazine covers have featured notable leaders and trailblazers including Vice President Kamala Harris, Spotify CEO and co-founder Daniel Ek, and brothers John and Patrick Collison, the co-founders of Stripe. And now, for the first time since the magazine launched in 1917, a cannabis executive will grace the cover of Forbes. Cookies Co-Founder and CEO Gilbert...

SONOMA LAB WORKS APPOINTS ANTONIO FRAZIER AS PRESIDENT

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SANTA ROSA, Calif. -- Sonoma Lab Works, one of the most trusted and reliable cannabis testing labs in California, welcomes Antonio Frazier as its new President, effective today, August 1, 2022. Frazier joins Sonoma Lab Works with a wealth of knowledge and leadership recognition in cannabis science, lab management, quality assurance, regulatory, sales, and marketing. Most recently, Antonio served as President...

NisonCo Arrives on the Observer’s Power List of Best PR Agencies in America 2022

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EAST BRUNSWICK, N.J. -- NisonCo, a Public Relations, SEO and Content Creation marketing agency deeply rooted in advocacy, is honored to be included on the Observer’s 2022 Power List of Best PR Firms in America. NisonCo is the only cannabis-focused agency to make the 2022 list. NisonCo entered the list landing at the 31st spot and was acknowledged for the...

Alpine IQ Introduces Geofence Messaging, Enabling Retailers and Brands to Send Location Based Campaigns to Customers

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BROOMFIELD, Colo. -- Alpine IQ, the leading data and marketing solutions provider for cannabis Retailers and Brands, today expanded their suite of omnichannel messaging tools to include geofence messaging. A Geofence is a custom defined virtual boundary around any real-world location or area. When a customer enters or exits the geofenced radius, Retailers and Brands can send highly targeted automatic...