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The Death of Vanity Metrics
Impressions and clicks once defined digital marketing success, but they never showed whether anyone actually paid attention. As privacy rules tighten and AI accelerates audience behavior, cannabis brands are turning to attention data to understand real engagement. Here's why vanity metrics are fading, how attention metrics work, and what they mean for compliant cannabis marketing strategies moving forward.
Where Nature Meets Nuance
The interiors lean heavily on organic textures: light wood finishes, soft-panel blinds, and clean…. Read more →
The interiors lean heavily on organic textures: light wood finishes, soft-panel blinds, and clean…. Read more →
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AI in Cultivation: MJBizCon Panel Stresses Fundamentals First
MJBizCon panelists said AI offers major promise in cultivation, but only after operators fix environmental inconsistencies that undermine data and automation.
The Death of Vanity Metrics
Impressions and clicks once defined digital marketing success, but they never showed whether anyone actually paid attention. As privacy rules tighten and AI accelerates audience behavior, cannabis brands are turning to attention data to understand real engagement. Here's why vanity metrics are fading, how attention metrics work, and what they mean for compliant cannabis marketing strategies moving forward.
Cannabis Rescheduling FAQ: Your Questions Answered
What cannabis rescheduling to Schedule III really means, how the process works, and why it matters for businesses and patients.
MJBizCon Reception Celebrates Women Shaping Cannabis Leadership
Women Grow and MJBizCon honored trailblazing women and spotlighted ongoing efforts to advance equity and leadership in cannabis.
Future-Proofing Cannabis Extraction With Natural Refrigerants
As synthetic refrigerants disappear, Huber’s natural temperature-control systems help extraction labs stay compliant, efficient, and future-proof.
Automation for a New Era of Cannabis Pre-Roll Manufacturing
Hefestus brings decades of engineering expertise to cannabis with new donut-infusion and MAP technologies for next-generation pre-roll production.
Researchers Suggest a Standardized Language for Cannabis Aroma
Oregon State researchers propose a standardized cannabis aroma lexicon, offering clearer pathways for quality assessment beyond THC and terpenes.
Living Near Dispensaries Linked with More Cannabis Use, Less Heavy Drinking
Oregon researchers found closer proximity to cannabis retailers correlates with more cannabis use and lower heavy drinking rates.
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