NORWOOD, Mass. — For the third year, Betty’s Eddies™ has partnered with the Keep A Breast Foundation (KAB) to promote breast cancer awareness, early screening education, and community support as part of the brand’s mission to spotlight the power of cannabis alongside preventative health practices. This year’s campaign again features limited-time pink packaging promoting the Keep A Breast app, a free resource on Apple and Google Play that educates users about self-checking, offers risk-reduction tips, and connects directly to medical professionals when needed.
Betty’s Eddies will also distribute a limited number of “Betty’s Loves Boobies” bracelets and t-shirts at select dispensaries and online. The brand will donate $5 from the sale of every t-shirt to KAB.
In addition to its partnership with KAB, Betty’s Eddies team members will participate in multiple Susan G. Komen More Than Pink Walks this October. The Susan G. Komen Foundation focuses its work on patient navigation and advocacy, providing resources for breast cancer patients to understand the American medical system.
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