BOULDER, Colo. — Canopy USA LLC appointed Eric Ruhle Vice President of Brand Sales, overseeing sales strategy across the full Canopy USA portfolio.
With more than 11 years of experience in the regulated cannabis industry, Ruhle brings deep expertise in building and leading sales organizations. Most recently, he served as Senior Regional Sales Manager at Kiva Sales & Services, where he navigated the highly competitive Southern California market. Previously, he held leadership roles at Marley Natural, dosist, and Final Bell.
In his new role, Ruhle will be responsible for shaping and executing the sales strategy for Canopy USA’s family of brands, with a focus on expanding retail presence in core and emerging markets, strengthening distributor partnerships, and launching go-to-market initiatives.
About Canopy USA
Canopy USA LLC is a U.S.-based holding company in which Canopy Growth (NASDAQ: CGC; TSX: WEED) holds a non-participating, non-controlling interest. Canopy USA owns 100% of edibles manufacturer Wana Brands, 100% of vertically integrated multistate operator Acreage Holdings Inc., and 77% of Lemurian Inc. (“Jetty”), a California-based producer of cannabis extracts and vape technology.
