MESQUITE, Nevada — Deep Roots Harvest and The Source appointed Jace Goodrow Vice President of Growth. In this role, Goodrow will be responsible for driving revenue expansion, deepening customer engagement and advancing the long-term strategic initiatives of Deep Roots Harvest and The Source. Goodrow will reside in Las Vegas and report to Chief Operating Officer Jon Marshall.
Goodrow possesses a background in retail, spanning consumer fashion, high-end luxury, and the cannabis industry. Over the course of his career, Goodrow has held leadership roles with global fashion brands including Guess and True Religion Brand Jeans, where he worked as a District Manager across Southern California and Las Vegas. In the luxury sector, Goodrow led growth as a Regional Director with Seaside Luxe and Boutiques Director for Christian Dior Couture. Goodrow first brought his skills to the cannabis industry in 2018 as a Regional Director for MedMen, where he was promoted to Vice President of Retail. Most recently, he worked as Vice President of Retail for Ayr Wellness Inc.
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