Frontier Risk Names Advisory Board Members

NORWALK, Conn. — Frontier Risk named leaders from across the beverage, hospitality, live event, and retail industries to its first advisory board.

• Jeff Agase, Founder, BrightBev
• Jeff Cantalupo, Founder, Listen Ventures
• Rick Desai, Managing Partner, Listen Ventures
• Diana Eberlein, Chief External Affairs Officer, Vertosa
• Douglas Fulton, Co-Founder, Luminary Beverage
• Alden Hoksbergen, VP of Sales, CounterMeasures Corp.
• Niall Little, VP of Sales, Brez
• Peter Showalter, Director of Strategic Partnerships, Live Nation
• Doug Veliky, Partner, BrightBev

The newly formed Advisory Board will work with Frontier Risk to scale distribution of its specialty programs as it deepens support of the rapidly growing hemp beverage category. The group brings together strategic expertise spanning the broader beverage segment, hospitality and live event operations, and retail distribution, all of which are increasingly converging as hemp-derived THC beverages gain mainstream acceptance.

Frontier Risk launched the first on-premise insurance program for THC beverages earlier this year.

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