DENVER — The Hemp Beverage Alliance, a trade association for the hemp beverage industry, added four industry leaders to its board of directors.
Nick Costanza, general counsel for Cann Social Tonics; Will Spartin, co-founder and COO of Picco Beverage Group (Triple 333); Scott Selix, co-founder of Climbing Kites; and Shawn Sheehan, co-founder of Wynk are the newest members of the board.
They join Mike Colich (North Canna), Glenn McElfresh (Plift), Adam Terry (Cantrip), Ted Whitney (Cheech & Chong’s Global Holdings), and Pierce Wylie (Rebel Rabbit), who joined the board in 2024.
“Nick, Will, Scott and Shawn are very well known for their dedication to the category and to the Hemp Beverage Alliance. They will be a tremendous asset to the Board in 2025 and beyond,” said Whitney, who chairs the board.
Founded in 2023, the Hemp Beverage Alliance represents more than 250 brands, retailers, and distributors in the United States and Canada. Membership is open to any company or individual that supports commonsense regulations to help grow the industry.
About Hemp Beverage Alliance
The mission of the Hemp Beverage Alliance is to create a safe and thriving industry through education, advocacy, best practices, and partnership by providing consumers, retailers, and distributors with the information they need to better understand the industry; developing best practices to create consistency in labeling and manufacturing; working with elected officials and regulators to encourage common-sense regulation; and collaborating with cannabis and alcohol industries to create a marketplace that benefits everyone.
