MINNEAPOLIS — HighBridge Premium entered the East Coast markets via a distribution agreement with Opici Family Distributing of New Jersey.
The product line includes HighBridge’s award-winning faux Beers, Re-Frsh botanical seltzers, and Majical Ice TeaZ, a collaboration with branding partner Jim Belushi and Belushi’s Farm.
“HighBridge is excited to partner with Opici Family Distributing as we expand our footprint on the East Coast,” said James Hunter, Founder and CEO. “The addition of Opici, an iconic 90+ year-old distribution company, continues our tradition of partnering with highly regarded distributors as we grow throughout the U.S.”
Opici Family Distributing, founded in 1934, ranks among the top ten distributors in the United States according to Wines & Vines magazine. The family-owned and -operated company has maintained four generations of service, integrity, loyalty, and hard work, making it an ideal partner for HighBridge and its mission to normalize and promote social acceptance of infused beverages.
Belushi said, “We are proud to partner with Opici, which makes the HighBridge-Belushi’s Farm products available to our followers throughout the East Coast region. Our partnership with HighBridge is more than a collaboration – it’s a recipe for magic. When two bold brands join forces, the Hemp Delta-9 market gets a taste of something truly extraordinary. Adding Opici creates a win-win-win scenario.”
Dina Opici, President of Opici Family Distributing, emphasized the strategic fit: “As we considered entering this market segment, we sought a product and partner with shared values and respect for the industry. We are thrilled to partner with HighBridge to expand upon our hemp beverage portfolio.”
HighBridge will continue to seek qualified, reputable distributors in more states as it continues to pursue accelerated growth. When asked what HighBridge looks for in a distribution partner, Hunter said, “A shared commitment to quality, social responsibility, and commercial integrity, is a common trait amongst our distribution partners. Opici exemplifies the perfect distribution partner.”
About HighBridge Premium
Founded in 2019, HighBridge Premium is a leader in the infused beverage market. The company’s portfolio includes award-winning faux Beers, Re-Frsh botanical seltzers, and Majical Ice TeaZ, developed in collaboration with Jim Belushi and Belushi’s Farm.
