BALTIMORE — CULTA appointed Joseph Andreae chief executive officer (CEO). Andreae brings a wealth of experience from mature cannabis programs around the country paired with a specific appreciation for the Maryland market.
Prior to joining CULTA, he served in leadership roles at Story Cannabis, Glass House Brands, and NorCal Cannabis Company.
In this new role, Andreae will prioritize building an experienced leadership team with a deep knowledge of the legal industry and the local community, leveraging CULTA’s infrastructure to drive product development and quality improvement, maintaining a strong company culture and brand identity, and differentiating from competitors through fresh company values that prioritize investments in their staff and customers, cultivation with integrity, and elevation of the perceptions of cannabis and its benefits.
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