GEORGETOWN, Mass. — Kristin and Eric Rogers have reached an agreement with Ayr Wellness Inc. to re-acquire cannabis beverage brand LEVIA, pending customary closing conditions and regulatory approval. Financial terms of the deal were not disclosed.
The husband-and-wife Rogers team launched LEVIA in 2017. LEVIA’s first product was available for purchase in Massachusetts in 2021, providing consumers a zero-calorie, zero-sugar, fast-onset cannabis beverage designed for effects-based enjoyment. Ayr Wellness acquired the brand in 2022.
Upon the anticipated close of the sale, the Rogers team intends to focus on scaling operations, establishing brand leadership in Massachusetts, and bringing LEVIA to new markets through strategic partnerships and innovation in beverage formulation, manufacturing, and distribution.
About LEVIA
LEVIA developed and manufactures cannabis-infused seltzers and water-soluble cannabis Drink Drops.
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