Los Angeles Cannabis Brand, 22Red, to Launch in Nevada Dispensaries


NEVADA — 22Red, the Los Angeles-based cannabis company founded by System Of A Down bassist Shavo Odadjian, announced today the Nevada launch of its bespoke product line of 3.5 gram jars of 22Red flower, disposable vape pens and one gram pre-rolls. 22Red will be available on July 10 at all Rise dispensaries as well as Essence Cannabis Dispensary-Las Vegas locations. 

Having established itself throughout California and Arizona as a brand synonymous with proprietary strains, premium cannabis and commitment to consumer education, 22Red is excited to enter another top recreational market of cannabis connoisseurs. Partnering with premiere Nevada dispensary, Essence, and local cannabis distributor, FlowerOne, 22Red is confident in its ability to provide Nevada consumers with the same quality consumers have come to know and love in Los Angeles and Arizona.


“We’ve been looking forward to our Nevada expansion for a long time,” said 22Red founder, Shavo Odadjian. “We had such a tremendous response with our limited Vegas drops, we knew it was only a matter of time before we could come back to Nevada permanently. We obviously looked to Essence as a primary partner thanks to their strong footprint and ability to get behind the 22 brand message.”

Essence dispensaries are committed to delivering customers with an unmatched level of service and premium products from edibles to extracts. Essence is focused on the well-being of its patients and boasts a curated staff of highly knowledgeable, skilled budtenders. 22Red recognizes Essence’s dedication to customers and cannabis alike, making Essence the obvious choice for the brand’s Nevada expansion.

Essence is proud to partner with 22Red, a brand that, like Essence, operates under the same common goal of providing patrons with the best cannabis possible. Essence truly cares about the plant- from seed to sale- and is happy to be working with another company equally as committed to the plant.

If you would like to speak with Odadjian, request hi-res images or samples, please contact Marylyn Simpson at [email protected]. Odadjian will be available for interviews June 29 to July 9. For more information please visit 22Red.com or EssenceVegas.com and RiseCannabis.com

About 22Red
Born in LA, 22Red is leading a cannabis revolution. Committed to quality and ingenuity, 22Red was conceived under the notion that cannabis is more than a plant, but a means to honor the creative minds inside of us. 22Red is the culmination of founder Shavo Odadjian’s pursuit of quality. Marrying music, fashion, cannabis and wellness in one space, Odadjian is ushering in a new era of lifestyle branding. Delving beyond the surface of celebrity, 22Red dedicates itself to instilling a sense of creativity and passion in everyone they touch.