LAKELAND, Fla. — Metrc, a leading provider of regulatory track-and-trace systems for highly regulated industries, launched an enhancement to its Metrc Retail ID solution, enabling direct-to-consumer product recall notifications in the state of California. Launched in partnership with the California Department of Cannabis Control (DCC), this functionality marks a major step forward in public safety and supply chain transparency in the regulated cannabis market.
“By pairing recall notifications with Retail ID, California is making it easier than ever for consumers to get instant, verified information about the safety, testing and legitimacy of their products,” stated Department of Cannabis Control Director Nicole Elliott. “This is more than a public health safeguard; it’s about setting a new standard for transparency that others can follow. Businesses embracing this technology are advancing consumer safety, building trust, and demonstrating the forward-thinking values that have long defined California’s leadership in this space.”
Retail ID, which launched in the California market in November 2024, is a QR code-based solution designed to improve supply chain visibility, bolster compliance, simplify inventory processes, and increase consumer engagement. Approximately 20% of California’s weekly product volume is now identified with a Retail ID QR code.
With this latest enhancement, consumers can now instantly determine whether a cannabis product has been recalled by scanning the Metrc Retail ID QR code on the package with a smartphone. In addition to confirming that a product is produced in the regulated market and lab tested (capabilities already available), users now gain real-time access to recall notifications, delivering a new benchmark for public safety and transparency in the legal cannabis industry.
“By providing consumers with immediate access to recall notifications, lab results, and product information, we’re giving them the tools they need to make informed decisions – while helping licensees maintain trust and compliance,” said Michael Johnson, CEO of Metrc.
About Metrc
Metrc is a leading provider of regulatory track-and-trace systems for highly regulated industries. In the U.S. cannabis sector, the company’s solution combines advanced software, radio-frequency identification (RFID), and a secure database to track cannabis from growth, harvest, and processing to testing, transport, and sale. Metrc is currently engaged in 29 regulatory contracts and serves more than 500,000 users, including growers, testing facilities, dispensaries, state regulators, and law enforcement officials.
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