BOCA RATON, Fla. — SpringBig Holdings Inc., a leading provider of AI powered MarTech solutions for regulated industries, reported its financial results for the second quarter ended June 30, 2025.
“Springbig’s new leadership team is executing with urgency and discipline, and the results are already showing,” said Jaret Christopher, CEO and Chairman. “In Q2, we delivered tangible progress in our turnaround, with positive EBITDA momentum, stronger cash flow, and improved operational efficiency.”
“Through our AI-powered MarTech and loyalty SaaS platform, we help regulated-market businesses increase customer retention, drive measurable ROI, and grow revenue. Springbig is positioned to remain the premier solution in our industry while creating long-term value for both clients and shareholders,” Christopher added.
Jason Moos, Springbig’s CFO, added “We are reporting year-over-year improvements in both positive Adjusted EBITDA and positive cash flow from operations for the six months ended June 30, 2025. Our Adjusted EBITDA of $0.6 million for the first half of 2025 reflects a $0.1 million improvement compared to the same period last year—achieved despite an 11% decline in revenue amid ongoing headwinds in regulated markets. We continue to maintain financial discipline, executing targeted cost reductions across the organization. This includes renegotiating major vendor contracts and securing a more favorable lease for our corporate headquarters. The new lease reduced the company’s future lease obligation by $3.2 million. Excluding one-time charges, our operating expenses have decreased by 12% year-over-year.”
Second Quarter 2025 Financial Highlights
- Revenue was $5.8 million, compared to $6.4 million in the prior year.
- Subscription revenue represents 84% of total revenue at $4.9 million, compared to $5.5 million in the prior year.
- Gross profit was $4.3 million, representing a gross profit margin of 74%.
- Operating expenses, including one-time costs, increased by 7% year-on-year to $5.1 million.
- Net loss was $(1.1) million, compared to a net loss of $(0.6) million in the prior year.
- Adjusted EBITDA* positive $0.3 million compared to $0.3 million in the prior year.
- Basic net loss per share was $(0.02) based on 46.8 million weighted average shares outstanding. Total shares outstanding as of June 30, 2025, were 46.8 million.
Half Year 2025 Financial Highlights
- Revenue was $11.4 million, compared to $12.8 million in the prior year.
- Subscription revenue represents 86% of total revenue at $9.7 million, compared to $10.6 million in the prior year.
- Gross profit was $8.6 million, representing a gross profit margin of 76%.
- Operating expenses, including one-time costs, increased by $0.1 million, or 1% year-on-year, to $9.8 million.
- Net loss was $(1.9) million, compared to a net loss of $(0.2) million in the prior year.
- Adjusted EBITDA* positive $0.6 million compared to $0.5 million in the prior year.
Financial Outlook
Springbig enters the second half of 2025 with positive momentum, strengthened by improved revenue quality, disciplined operations, and expanding profitability. The company remains focused on sustaining Adjusted EBITDA growth and building a durable financial foundation to support long-term shareholder value.
Adjusted EBITDA is a non-GAAP financial measure provided in this “Financial Outlook” section on a forward-looking basis. The Company does not provide a reconciliation of such forward-looking measure to the most directly comparable financial measure calculated and presented in accordance with GAAP because to do so would be potentially misleading and not practical given the difficulty of projecting event-driven transactional and other non-core operating items in any future period. The magnitude of these items, however, may be significant.
About Springbig
Springbig is a market-leading, AI software platform providing customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Springbig’s AI MarTech platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback system, and loyalty programs, to support retailers’ and brands’ customer engagement and retention. Springbig offers marketing automation solutions that provide for consistency of customer communication, thereby driving customer retention and retail foot traffic. Additionally, Springbig’s reporting, and analytics offerings deliver valuable insights that clients utilize to better understand their customer base, purchasing habits and trends.
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