TALLAHASSEE, Fla. — Trulieve Cannabis Corp. received seven awards in the 2025 Brandon Hall Group HCM Excellence Awards. Brandon Hall Group is a globally recognized leader providing research, data, and insights in human capital management (HCM). Since 2023, Trulieve has earned 14 Brandon Hall Group awards, including six Golds in its debut year and another Gold in 2024.
Three employee training and talent management programs won awards in 2025: TruU ATTAIN, Seeds to Success, and SPHERE of Influence.
TruU ATTAIN
Won Gold awards for Best Competencies and Skill Development and Best Use of Video for Learning, and Silver awards for Best Custom Content and Best Use of Blended Learning. Developed by Trulieve’s manufacturing operations support team, the TruU ATTAIN program equips entry-level associates with the skills to succeed in the cannabis industry.
Seeds to Success
Won two Silver awards for Best Custom Content and Best Use of Blended Learning. Created by Trulieve’s learning and development team, this program supports new retail hires through a blended model of e-learning, peer learning, gamification, videos, and hands-on practice.
SPHERE of Influence
Won Bronze award for Best Employee Recognition Program. This peer recognition program developed in partnership with Hurix Systems Private Limited empowers employees to recognize colleagues for contributions that reflect the SPHERE Core Values: Stewardship, Proactivity, Harmony, Excellence, Respect, and Empowerment.
About Brandon Hall Group
Brandon Hall Group is a professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations.
About Trulieve
Trulieve is a vertically integrated cannabis company and multistate operator in the U.S., with market positions in Arizona, Florida, and Pennsylvania. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF.
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