PORTLAND, Ore. — Cannabis edibles brand Wyld acquired women-led edibles maker Grön. Details of the transaction, which remains subject to regulatory approval, were not disclosed.
This combination of Wyld and Grön brings together two leaders with shared roots in the $4.8-billion edibles category. Designed to strengthen both brands, the acquisition provides Grön with additional resources to reach more consumers across several markets that Wyld is currently operating in while allowing Grön’s core business to continue operating.
Rather than changing what already works, the acquisition strengthens the infrastructure behind two brands consumers already know. Each brand will remain authentic to its own identity while collectively offering retailers and consumers more ways to meet diverse preferences and occasions. There are no plans to change products, formulations, or brand identities, and no plans to introduce co-branded or “a Wyld company” packaging.
Wyld is currently available across 16 U.S. states and Canada, and found in approximately 7,500 retail locations throughout the regulated cannabis market. Grön currently has 75 different products available across 9 U.S. states and Canada and available in close to 4,500 retail locations. The combined organization will include approximately 1,400 employees, with roughly 1,100 team members at Wyld and 300 at Grön. Grön will continue to be brand-led, with its existing team guiding brand strategy, product innovation, and creative direction.
Wyld was represented in the deal by Joseph Bailey of Perkins Coie, and Grön was represented by Bryan Meltzer and Anan Kahari of Feuerstein Kulick.
Related Articles:
