Gary Allen
Marketing technology expert Gary Allen serves as chief executive officer at New Frontier Data. Over the course of his career, he has led the development of technologies that were acquired by Google, DoubleClick, Kantar Media, and other market leaders. Prior to joining New Frontier, Allen founded ModernMinds, a strategy consulting firm focused on startups in the technology space. Contact his team at [email protected].
Ten Years of Tenacity and Innovation
This article is part of a series of historical perspectives about the legal cannabis industry.
As I reflect on the past ten years in legal...
Disruptors Wanted
With retail and wholesale cannabis prices still in freefall and no federal legalization in sight, capital-raising opportunities have dried up. Truly disruptive businesses will...
When Wallets Shrink, You Must Attract More Wallets
Cannabis consumers are spending less, increasing the need to bring new consumers into the legal market. While there are short-term tactics to offset the...
Got Luxury Products? Target Millennials
Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...
Use the Right Technology for Sophisticated Decisioning
Technology can move retail significantly forward when focused in the right direction. Predictive analytics, audience-building, consumer profiling, and advertising attribution all offer sophisticated decisioning to...
How to Choose and Use the Ideal Dataset
New Frontier Data was founded to fill the void created by a lack of vetted professional data sources for the nascent cannabis industry. Eight...
Data: Getting the Right Message to the Right Audience
In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...
Can Independent Stores Compete with MSOs in Adult-Use Markets?
According to a 2021 Gallup poll, 68 percent of Americans support cannabis legalization, representing a seismic shift toward normalization in the collective mind of...
3 Cannabis Marketing Myths Powerhouse Brands Ignore
Cannabis-related businesses raised $6 billion in capital during the first half of 2021, three times the amount they earned in the first half of...
