October is Breast Cancer Awareness Month, so we’re spotlighting cannabis brands that have made a commitment to the cause. From limited-edition products to community events, fundraisers, and educational initiatives, these companies show the industry’s genuine heart.
Whether it’s edibles with QR codes linking to self-check apps, bracelets and charms that fund local cancer support, pre-roll collaborations that give back, or ribbon walls that transform retail spaces into memorials of hope, each brand on this list is turning awareness into action. These campaigns educate, support, and connect communities by going beyond the pink signal.
Betty’s Eddies puts self-check education front and center
For the third year running, Betty’s Eddies is going pink with its bestselling Ache Away Eddies. The product got a limited-edition makeover featuring the Keep A Breast Foundation logo and a scannable QR code that links directly to a free self-check app, because awareness is so much more powerful when it gives consumers lifesaving tools.
In addition, Betty’s is sponsoring two Susan G. Komen More Than Pink Walks and donating to both Keep A Breast and Komen’s mission of research, prevention, and support. Customers have shared how the brand’s edibles supported them through treatment and recovery — proof the campaign resonates.
“One of the most rewarding parts of this campaign has been hearing from customers who share how Betty’s has been part of their wellness journeys during and after cancer treatment,” said Senior Brand Manager Sara Rosenfield. “For us, those stories bring our mission to life.
“Additionally, partnering with Keep A Breast and Susan G. Komen has given us the opportunity to connect with survivors and hear their powerful stories firsthand, whether through conversations at walks or stories shared with our team,” she added. “This year, we’re excited to build on that momentum by engaging even more people in self-check education and community connection.”
Gelato turns awareness into year-round community care
During October, Gelato Canna Co. is co-hosting blood drives with key retail partners in California, Michigan, and Arizona, complete with snacks, swag, and resources for breast cancer screening. In California, donors will score discount coupons for Gelato products, because giving and receiving can go hand in hand.
The company’s commitment to awareness is personal: Several employees have been personally impacted by cancer, and the team has walked, run, and rallied together for years. This year, partners include local organizations like Michigan cancer care centers to keep the focus local and authentic, while continuing the brand’s long tradition of food drives, homeless outreach, and support for veterans and military families.
“We have also been involved in brain cancer, as one of our key employees underwent surgery and treatment,” said co-founder and Chief Executive Officer George Sadler. “With each effort to mobilize fundraisers, walks, etc., we have strengthened our team unity and spread education beyond Gelato.
“The culture of cannabis has always been about healing and helping,” he added. “We plan to keep that spirit alive.”
The team will partner with retail stores for food drives throughout November and December. In addition, the brand’s annual community efforts will include distribution of essentials to San Diego’s unhoused population — a project Gelato has undertaken for the past three years. The company also plans to continue its holiday tradition of adopting veteran and military families for the eighth consecutive year.
Blazy Susan leverages pink to fuel patient support
At Blazy Susan, pink isn’t just an October accessory; it’s part of the brand’s DNA. The brand’s signature pink papers were designed to stand out and give back, with a portion of every October sale supporting breast cancer research and awareness. This year, the team is doubling down with fresh collaborations across Colorado, Oklahoma, and Michigan, including a breast cancer awareness pre-roll tin created with Bud & Mary’s.
Blazy’s impact runs deep: In 2024, a collaboration in Arizona sold 10,000 pre-rolls, raising $10,000 for The Joy Bus, a nonprofit that lightens cancer patients’ load by delivering hot meals. For 2025, the brand has its sights set even higher, aiming to push donations into the $25,000–$30,000 range through retail partnerships and community activations. Current partner the Lynn Sage Breast Cancer Foundation will benefit directly from October’s pink product sales.
And Blazy is not stopping at breast cancer.
“We work with a wide variety of partners to help give back with our product lines,” said Director of Public Relations and Impact Sara Brittany Somerset, PhD. “For example, in October we give back 10 percent of our pink online sales to breast cancer charity partners, and our purple products support mental health awareness through NAMI [National Alliance on Mental Illness].
“We also work with social justice charities, including Last Prisoner Project and 40Tons,” she continued. “We do sustainability fundraisers each year through [environmental nonprofit] One Tree Planted. Our great partners over at The Trevor Project work with us in June each year. Finally, we started working with a great new organization this year, BonfireWorks Foundation, to support artists and their work to keep performing arts alive and thriving.”
KushKards blends cannabis culture with charitable giving
KushKards is making breast cancer awareness cheeky and heartfelt with the rollout of a “Doobies for Boobies” collection. Each purchase from the lineup of greeting cards, candles, wrapping paper, and a Kush Clutch collab with Julie Mollo comes with a “Breast Friend” card, designed as a small but powerful way to say “I see you” to those impacted by breast cancer.
Beyond clever wordplay, KushKards is putting real money where it matters: 25 percent of proceeds from the collection will be donated directly to the National Breast Cancer Foundation, supporting early detection, education, and patient services. The campaign builds on founder Lauren Miele’s history of turning plant-based wellness into community action, like her “Joint the Movement” fundraiser for multiple sclerosis awareness, which raised nearly $1,000 in March 2024.
“The partnership was deeply personal,” Miele said. “My sister, Dana Miele, is the senior vice-president of development for the National MS Society. We were able to show how plant medicine can help with chronic pain while bringing the community together for a meaningful cause.
“Our generous cannabis brand partners were instrumental in making it happen,” she continued. “The greatest impact was seeing how a shared mission could bring people together, and we hope to build on that same model of community with our Doobies for Boobies campaign.”
nuEra mobilizes customers through direct-give campaigns
nuEra Cannabis is keeping things both stylish and impactful this October with its own Doobies for Boobies campaign, offering bracelets and Croc charms across all nuEra and Prairie Cannabis dispensaries. Customers also may donate directly at checkout, making giving back as easy as adding to a shopping cart.
One hundred percent of bracelet and charm profits are dedicated to Gilda’s Club, a nationwide community of local chapters that provides crucial support for those affected by cancer. On top of that, nuEra has pledged to donate 5 percent of gross profits from house brands sold between October 17 and 19.
“nuEra has steadily seen a shift in the type of customers we serve over time, with many of our newer customers being the canna-curious instead of the cannasseurs,” said Marketing Director Jonah Rapino. “Cancer survivors talking about the benefits of cannabis to treat their symptoms helps normalize the usage of cannabis for a variety of health and wellness purposes alongside veterans and athletes being more vocal as time goes by, as well.”
Mango Cannabis turns retail space into a living tribute
At Mango Cannabis, awareness is written on the walls. The brand brought back its annual pink ribbon fundraiser, during which, for a $5 donation, customers can write the name of a loved one or a message of support on a ribbon. In previous years, the ribbons covered showroom doors, creating a living tribute that turned retail spaces into powerful community memorials. Every dollar raised this year will benefit the National Breast Cancer Foundation.
“Our ribbon walls have inspired powerful conversations, honored loved ones, and created a strong sense of community support,” said Chief Marketing Officer Jon Pattah. “We’re aiming for even more participation this year.
“For many cancer patients, cannabis has been a valuable tool in easing pain, reducing nausea, improving appetite, and supporting restful sleep during treatment,” he added. “We want to bring more attention to its healing properties of bringing comfort and relief as well as helping improve quality of life.”
Taken together, these campaigns show how cannabis companies are reimagining what cause marketing can look like when it’s rooted in service, not symbolism. By pairing donations with education, visibility with community care, and awareness with real-world support, these brands demonstrate the industry’s deeper values: compassion, connection, and showing up when it counts. October may be the spark, but the impact extends far beyond the month.
Brand Impact: Common Questions About Cannabis and Health Awareness Campaigns
Why do cannabis brands participate in breast cancer awareness campaigns?
Brands use October as an opportunity to support survivors, fund research and education, and highlight cannabis’s role in quality-of-life care. Many campaigns are deeply connected to personal experiences within their teams and local communities.
Are these campaigns tied to specific nonprofits?
Yes. Partnerships include organizations like Keep A Breast, Susan G. Komen, Gilda’s Club, the Lynn Sage Foundation, and the National Breast Cancer Foundation, ensuring proceeds reach credible, impact-driven groups.
What makes cannabis industry activism unique compared to other sectors?
Cannabis companies often pair financial donations with wellness education, survivor outreach, and community-building efforts that align with the plant’s history as a healing tool.
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