© 2025 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Incunabulum LLC.
We Must Rebrand the Cannabis Industry to Achieve Legalization
Despite an increasing number of states legalizing cannabis, the plant retains a misleading and potentially dangerous reputation. The negative history, lingering stigma, and misconceptions...
Insider Tips for Social Media Success
Social media is leveling the playing field, providing reach and data previously available only to the cognoscenti. Enthusiasts of all stripes who have immersed...
The Cannabis Industry Is in a Consolidation Phase
I’ve had the good fortune of speaking at several cannabis conferences, usually pontificating on the subjects of branding and marketing. I often began with...
Cannabis Tourism Is the Next Big Industry Trend
Just as wine turned Napa Valley into a world-renowned hotspot, cannabis has the potential to transform communities across the country into thriving tourist destinations....
Shifting Behaviors Drive Marketing Opportunities
The events of 2020 fundamentally altered consumer behavior and, in turn, the cannabis industry. To be fair, we knew last year would be transformative...
Marketing: 3 Ways to Ensure Your Brand Stands Out
The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
Three Powerful Strategies for Attracting New Customers
During a tumultuous year that sent thousands of traditional retailers and brands reeling, legal cannabis emerged as a dark horse in the U.S. consumer...
For Effective SMS Marketing, Pick the Right Approach
Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
