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The Power of a Brand: Lessons From 20 Cannabis Companies
Starbucks founder Howard Schultz once was asked what made his brand one of the most recognized in the world. Without hesitation, he answered, “Authentic...
The Future of Cannabis Marketing: What’s Data Got to Do With It?
No other industry—outside of tech—began with such an abundance of, and requirement for, data. Every legal market requires some form of statewide traceability. If...
Mama Says: Advice from Cannabis Influencer The Mommy Jane
Jessica Gonzalez, aka The Mommy Jane, is a self-described “walking cannabis success story.” Now she’s helping her audience of more than 14,000 followers on...
What Is PR and Why Do I Need It?
I am going to go out on a limb and guess that as a cannabis business owner, someone along the way has said you...
10 Cannabis-Friendly Celebrity Instagrams to Follow in 2019
From musicians to actors to comedians, it seems celebrities really are just like everyone else. They love their pets, snap pics of what’s on...
Next Generation Marketing: How to Utilize Brand Ambassadors
In the ever-evolving landscape of cannabis, market competition is becoming fiercer. To stay ahead of the curve, many companies are turning to marketing tactics...
10 Cannabis Instagram Influencers You Need to Follow Now
In the digital age, companies must take their message directly to the masses.
Cannabis companies, especially. Shut out of many traditional forms of advertising, brands...
420 Goes Mainstream as Cannabis Celebrates its Holiday
Festivities abounded this weekend, when cannabis holiday 4/20, and religious holidays Passover and Easter coincided under a full “pink” moon. Vibes are being felt...
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
6 Cannabis Brands Owned and Operated by Musicians
April is spring break, 420, and the start of festival season. So, this round up is dedicated to musicians that own and operate cannabis...
