Keeping a CBD Brand Relevant with and without Federal Guidance
High prices and a lack of noticeable effects have stopped nearly 20 percent of consumers from continuing their cannabidiol (CBD) regimen. However, savvy brands...
The Unionization of Cannabis
Teamsters Local 777 members walked off their jobs at two of Green Thumb Industries’ Rise Cannabis shops in Illinois the day before 4/20. For...
Packaging: Beyond the Aesthetics
Brands long have recognized the importance of packaging as a means of conveying their ethos, brand promise, and moral compass. Packaging plays a significant...
How Heritage Brands Can Expand Their Reach
In the old days, reputation was everything in the world of cannabis. Without the benefit of government regulation, internet searches, or scientific research, trust...
How Many SKUs Should You Stock?
One of the key aspects of building a successful dispensary is creating a strong retail experience for consumers. This includes optimizing the store’s product...
Cannabis Companies Weigh Pros and Cons in Southern Medical Markets
Over the past decade, cannabis companies have been eager to jump into the mix as new states open licensing programs and new consumers have...
Is Hemp is a Threat to the Tobacco Industry?
For decades, the tobacco industry has been a worldwide behemoth, racking up billions of dollars in revenue and boasting marketing with a far-reaching impact...
Packaging: Where Artistry Meets Innovation
Step into a cannabis retail store, and you’ll find one of several scenes. You may see shelves and display cases filled with eye-catching, colorfully...
You Can’t Judge a Book by Its Cover … or Can You?
“You can’t judge a book by its cover.”
I can vouch for that. I’ve read some truly terrible books encased in gorgeous jackets. Sadly, I’m...
The Disruptive Beverage Maker That’s Bubbling with Originality
Perhaps more than any other consumer-packaged-goods form factor, the beverage category has a tendency to follow trends. The once-fringe sparkling water brand LaCroix capitalized...
