Using Living Soil For High-Quality Cannabis
More cultivators are returning to the living soil growing method: a tried-and-true classic that centers on the natural microbial benefits of soil for optimal,...
There’s Untapped Potential in the Billion-Dollar U.S. Homegrow Market
Today’s legal industry focuses heavily on the retail and cultivation space, and as a result, conversations and awareness around homegrowers are few and far...
3 Essentials for Developing Successful Social-Equity Partnerships
Social equity has become one of the most salient topics within the business community in the past two years—a movement catalyzed by nationwide protests...
Packaging Responsibly for Compliance and Public Opinion
Recently, the State of New York proposed new rules governing the packaging of cannabis products as it readies for legal adult-use sales. Labels will...
Design and Purpose Stand Out at Woody Harrelson’s The Woods
Celebrity cannabis brands work best when the figures behind them are known consumers of the product and earnest in their vision of bringing something...
California Cannabis: Analyzing Shifting Consumer Trends In The Golden State
Each year, the cannabis industry attracts new entrepreneurs and businesses because of its immense potential for growth. By 2025, the total annual United States...
Brands and Profit Margins Driving M&A
In 2021, a record-breaking flurry of merger-and-acquisition (M&A) deals reshaped the cannabis industry. While the pace of M&A activity in 2022 seems unlikely to...
How to Acquire New Customers and Keep the Ones You Have
The time, energy, and money spent to acquire customers come at a premium cost. So why let them slip through your fingers? While producing...
How Trade Shows Can Remain Relevant
Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
How Fermented Cannabinoids May Disrupt and Support the Industry
One of the most spectacular aspects of a legal cannabis industry is the research and development that’s permitted to take place. In legal markets,...
